Based on Consumer Reach Points, Coca Cola was ranked as the leading fast moving consumer goods (FMCG) brand worldwide in 2021 with around 6.63 billion. Consumer Reach Points are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). Colgate and Maggi ranked in second and third place with 4.23 billion and 3.33 billion Consumer Reach Points, respectively.
The Coca-Cola Company
The Coca-Cola Company is a producer, retailer, and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The Coca-Cola Company's net operating revenue reached just over 38.6 billion U.S. dollars worldwide in 2021. Their net operating revenue hit a peak of 48 billion U.S. dollars in 2012.
Leading fast moving consumer goods (FMCG) brands worldwide in 2021, by household reach (in million Consumer Reach Points)*
*Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Kantar. (June 21, 2022). Leading fast moving consumer goods (FMCG) brands worldwide in 2021, by household reach (in million Consumer Reach Points)* [Graph]. In Statista. Retrieved June 27, 2022, from https://www-statista-com.libdata2015.hilbert.edu/statistics/718304/fmcg-brands-reach/
Kantar. "Leading fast moving consumer goods (FMCG) brands worldwide in 2021, by household reach (in million Consumer Reach Points)*." Chart. June 21, 2022. Statista. Accessed June 27, 2022. https://www-statista-com.libdata2015.hilbert.edu/statistics/718304/fmcg-brands-reach/
Kantar. (2022). Leading fast moving consumer goods (FMCG) brands worldwide in 2021, by household reach (in million Consumer Reach Points)*. Statista. Statista Inc.. Accessed: June 27, 2022. https://www-statista-com.libdata2015.hilbert.edu/statistics/718304/fmcg-brands-reach/
Kantar. "Leading Fast Moving Consumer Goods (Fmcg) Brands Worldwide in 2021, by Household Reach (in Million Consumer Reach Points)*." Statista, Statista Inc., 21 Jun 2022, https://www-statista-com.libdata2015.hilbert.edu/statistics/718304/fmcg-brands-reach/
Kantar, Leading fast moving consumer goods (FMCG) brands worldwide in 2021, by household reach (in million Consumer Reach Points)* Statista, https://www-statista-com.libdata2015.hilbert.edu/statistics/718304/fmcg-brands-reach/ (last visited June 27, 2022)
