Advertising is moving to more digital and mobile-first in China. In the first half of 2019, Alibaba ranked as the largest advertising platform with 29 percent share of the total digital ad spending in the country. The search engine giant Baidu lost its second place to ByteDance - the owner of TikTok.
Share of digital ad spending in China in 1st half of 2019, by ad platform
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WalktheChat. (April 6, 2020). Share of digital ad spending in China in 1st half of 2019, by ad platform [Graph]. In Statista. Retrieved June 27, 2022, from https://www-statista-com.libdata2015.hilbert.edu/statistics/1090422/china-market-share-of-digital-advertising-platforms/
WalktheChat. "Share of digital ad spending in China in 1st half of 2019, by ad platform." Chart. April 6, 2020. Statista. Accessed June 27, 2022. https://www-statista-com.libdata2015.hilbert.edu/statistics/1090422/china-market-share-of-digital-advertising-platforms/
WalktheChat. (2020). Share of digital ad spending in China in 1st half of 2019, by ad platform. Statista. Statista Inc.. Accessed: June 27, 2022. https://www-statista-com.libdata2015.hilbert.edu/statistics/1090422/china-market-share-of-digital-advertising-platforms/
WalktheChat. "Share of Digital Ad Spending in China in 1st Half of 2019, by Ad Platform." Statista, Statista Inc., 6 Apr 2020, https://www-statista-com.libdata2015.hilbert.edu/statistics/1090422/china-market-share-of-digital-advertising-platforms/
WalktheChat, Share of digital ad spending in China in 1st half of 2019, by ad platform Statista, https://www-statista-com.libdata2015.hilbert.edu/statistics/1090422/china-market-share-of-digital-advertising-platforms/ (last visited June 27, 2022)
